When AI Becomes a Teammate
A P&G field experiment reveals how generative AI changes team performance, expertise integration and decision-making in innovation.
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Stratify Blog
Ideas worth thinking through.
Decision quality, strategy, innovation and AI. Perspectives that connect research with the decisions you make every day.
8 articles
AI and Cognitive Surrender: The Rise of System 3
New Wharton research shows how AI can improve or undermine human reasoning. What can leaders do to prevent cognitive surrender?
Read the essayInnovation with AI: From Ideas to Experiments
Move beyond generating more ideas with AI. Design experiments that challenge customer assumptions, reduce uncertainty and support investment decisions.
Read the essayBuilding Team Capabilities for AI
How does AI training become everyday practice? Build lasting capabilities through role mapping, team experiments and observable evidence of change.
Read the essayThinking with AI: Managerial Judgment
How can managers question assumptions, evidence and alternatives when thinking with AI? A practical approach to stronger judgment and verification.
Read the essayFrom AI Pilots to Workflow Design
Connect AI pilots to business outcomes by designing workflows, decision rights and human review together. Practical questions for leadership teams.
Read the essayAI: From Productivity to Business Value
Why do individual AI gains not always become business value? A practical measurement framework for leaders, informed by McKinsey’s 2026 research.
Read the essayWhy Do You Always Walk Away from Your Strategy Meetings with Just Three Options?
How artificial intelligence is changing strategic decision-making—and why the same tools everyone has at their disposal don’t give anyone a competitive edge on their own
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