When AI Becomes a Teammate
A P&G field experiment reveals how generative AI changes team performance, expertise integration and decision-making in innovation.
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Stratify Blog
Ideas worth thinking through.
Decision quality, strategy, innovation and AI. Perspectives that connect research with the decisions you make every day.
3 articles
Innovation with AI: From Ideas to Experiments
Move beyond generating more ideas with AI. Design experiments that challenge customer assumptions, reduce uncertainty and support investment decisions.
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Innovation is a set of behaviours, not a personality
To see what kind of innovator you are, try our free, 8–10 minute Innovation Style & Discovery Skills Audit: you will get a discovery-capability score (out of 100), your innovation style, a combined innovator profile, and the program direction that fits you best.
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