When AI Becomes a Teammate
A P&G field experiment reveals how generative AI changes team performance, expertise integration and decision-making in innovation.
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Decision quality, strategy, innovation and AI. Perspectives that connect research with the decisions you make every day.
6 articles

Latest essay7 min read
A P&G field experiment reveals how generative AI changes team performance, expertise integration and decision-making in innovation.
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2 min read
How does AI training become everyday practice? Build lasting capabilities through role mapping, team experiments and observable evidence of change.
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2 min read
Aviation management offers a rigorous model of decision discipline under uncertainty — one today's AI-driven executives urgently need.
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1 min read
Organizations that make decisions well are not necessarily better at analysis. They are often better at matching the process to the decision itself.
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3 min read
Research shows employee training raises the productivity not only of the trainee, but of their manager too.
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3 min read
Shared information bias makes groups repeat what everyone already knows while critical minority insights go unheard — lowering decision quality.
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